Nikon has been one of the leading manufacturers in the photography industry for decades and has become indispensable. Many fans and followers have formed who have always remained and will always remain loyal to Nikon. The system has grown so much and is so outstanding that you can always rely on the best quality. Now the time has come and this global company turns 100! Congratulations! To celebrate this anniversary, there are some interesting promotions, events and topics that we would like to give you an overview of here. The beginning of a successful series: The first NIKKOR lens After the merger of the companies Iwaki Glass and Fuji Lens in 1917, the success story of the NIKKOR lenses began. Until 1932, the company Nippon Kogaku K.K. initially produced binoculars for consumer use. The Aero NIKKOR 18cm f/4.5 was supplied to the military in 1933 as the first photographic Lens for map production. Nikon launched the first professional SLR camera - the F model - in 1959. The introduction of the F bayonet was a key success factor in the company's history, because from this year onwards it became possible to use any NIKKOR Lens on the camera. What is taken for granted today was a real innovation back then. With the introduction of autofocus in the 1980s, many camera manufacturers changed their lens mounts and converted them to the new technology. Nikon, on the other hand, still uses the F bayonet in its SLR cameras today, proving itself to be the leading company in terms of lens compatibility.

Stories from 100 years of Nikon

For a century, Nikon has made a significant contribution to changing photography technology. Professional and amateur photographers travel through 100 years of moments, experiences and stories that people have experienced together with photography.
stories

100 days winter cashback

Get up to 150? on selected Nikon SLR cameras and lenses.
Buy up to max. three cashback-eligible lenses & up to max.two cashback-eligible SLR camera kits.
The amount will be paid out to you by Nikon after purchase and registration with Nikon online.Cashback

100 years of Nikon - 100 weeks additional warranty

With the 100 week additional warranty promotion, you benefit from the exclusive warranty extension on NIKKOR Lens purchased during the promotion period. The one-year Nikon manufacturer's warranty is then extended by 100 weeks of additional warranty. The promotional products include all NIKKOR Lens. They stand for sharpness, brilliance, richness of detail, reliability, unique viewing angles and perfect flexibility.
Additional guarantee

I AM 100 - A DAY BEHIND THE LENS - 23.09.2017

This year, Nikon is looking back on 100 years of company history, an extremely complex and successful time, which is largely thanks to you - all loyal Nikon fans and users. Under the motto "I AM 100 - A DAY BEHIND THE LENS" on September 23. September in and around the Rheinterrassen and the NRW Forum in D?sseldorf, Nikon is therefore offering you a unique opportunity to visit the "live 24/7 - 100 years of Nikon" in the NRW Forum and at the same time take part in an exclusive and exciting day program. Be inspired and take part in various events with renowned international and national photographers such as Mayk Azzato, Stefan Forster, Markus Gilliar, Marcel L?mmerhirt, Michael Martin, Joe McNally, David Yarrow, Harald Schmitt, Sascha Sch?rmann, Florian Smit and Stefan Warter. You will also have the exclusive opportunity to learn about the brand new Nikon D850 directly from renowned and experienced professionals in a wide range of presentations. In addition, Nikon offers a free Check & Clean for the first 500 camera registrations, advice from Nikon specialists and the opportunity to test the latest camera models and Lens for a limited time.
Registration and tickets as well as all details about the event can be found on the Nikon website. event