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Especially for the Sony E-Mount, Tamron is currently launching some absolute hits on the market that are unbeatable in a price-performance comparison. Marketing Manager Sven Diegel presents the latest innovations and gives an insight into Tamron's development philosophy.
Tamron is expanding its line-up with a fast standard to telephoto zoom for full-frame cameras from Sony and Nikon. The aim of the development was clear: a compact, lightweight portrait zoom that is ideal for everyday use, travel and reportage. Tamron is also introducing many exciting functions for its lenses with the Tamron LINK Bluetooth adapter and the new version 5.0 of the Tamron Lens Utilty.