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Fujifilm

Fujifilm - tradition and spirit of innovation from Japan

The traditional Japanese company Fujifilm is known to every photo enthusiast. During the time of analog photography, the company was known mainly for its good films and for the outstanding quality of its lenses. Until today, in the digital age, Fujifilm has been able to preserve this reputation. With Lenses for the X-series and the GF-series with medium format sensor, Fujifilm produces first-class optics whose imaging performance is among the best in the world.
All lenses have one thing in common: a first-class and valuable finish and an excellent feel. Both the range of zoom lenses and the fixed focal lengths have bodies made of metal. All of the GF-series optics and parts of the range of optics for the X-series are weatherproof and can therefore be used even in the most adverse conditions. The image stabilizer built into some zoom lenses makes it possible to compensate for 5 whole aperture stops, which allows for blur-free images even in low-light conditions.
Fujifilm caters to all wishes with its range of lenses and does not leave the wishes of the individual photographic genres unfulfilled. Thus, wide-angle shots can be taken as well as ultra-telephoto shots with the different lenses. Despite their massive and robust workmanship, Fujifilm's lenses do not weigh too much and thus allow for increased mobility. The autofocus used works reliably, quickly and precisely, so that fleeting moments can be captured with a high degree of accuracy.

Fujifilm X-Series - Photography in perfection

The Fujifilm X-Series has become one of the most popular cameras from the point of view of many amateur and especially professional photographers. In addition to the very compact design, the Fujifilm X system cameras impress with their superior image quality and numerous innovative features. With a Fujifilm X, photos can be taken that easily keep up with large, bulky SLR cameras, and in some cases even easily surpass them. Recommended by many respected photographers, Fujifilm X series cameras are suitable for everyone from beginners to professionals. You no longer have to do without incomparable pictures, since you always have a Fujifilm X camera with you thanks to its compactness. Compact are also the Fujifilm medium format cameras. The camera is barely larger than a digital SLR, but has a high-resolution medium format sensor. Here, too, Fujifilm shows its innovative spirit. A new world of photography with boundless creativity begins now.

What do you use which Fujifilm camera system for?

Fujifilm offers a variety of cameras and lenses designed for different photography needs and styles. Some examples of what different Fujifilm camera systems are used for are:

  • Fujifilm X-series: Fujifilm's X-series includes mirrorless system cameras and lenses with APS-C sensors and are suitable for landscape, portrait, and travel photography. They offer high-quality images and will appeal to photographers looking for a compact, lightweight camera.
  • Fujifilm GFX series: Fujifilm's GFX series includes medium format mirrorless cameras and lenses and is suitable for photographers who need high-quality, detailed images with a wide dynamic range. They are particularly suitable for photographing landscapes, portraits and architecture.
  • Fujifilm XF series: Fujifilm's XF series includes mirrorless system cameras and lenses with APS-C sensors and is suitable for photographers seeking high-quality, professional images. They are particularly suitable for photographing portraits, landscapes and travel photos.
  • Fujifilm Instax series: Fujifilm's Instax series includes instant cameras and is suitable for photographers who appreciate the charm of instant photography. They are particularly suitable for taking snapshots and using them at social occasions such as birthdays and weddings.

Frequently asked questions about Fujifilm

What is the difference between Fujifilm's X series and GFX series?

Fujifilm's X series includes mirrorless system cameras and lenses with APS-C sensors, while the GFX series includes medium format mirrorless cameras and lenses. The GFX series typically offers higher quality images with a wider dynamic range, while the X series is typically more compact and lighter.

What is the difference between Fujifilm's XF series and X series?

Fujifilm's XF series includes mirrorless system cameras and lenses with APS-C sensors, while the X series also includes mirrorless system cameras and lenses with APS-C sensors. The main difference between the two series is that the XF series generally delivers higher quality images and is designed for professional photographers, while the X series is suitable for all photographers.

Which Fujifilm cameras are suitable for use on the go?

Fujifilm offers a range of cameras that are suitable for use on the go, including the X series and the Instax series. The X-Series includes mirrorless system cameras and lenses with APS-C sensors that are compact and lightweight for easy portability. The Instax series includes instant cameras that are also compact and lightweight, making them great for on-the-go use.

Blog articles about Fujifilm

Firmware update guide

A firmware update for the camera is often ignored, but it can significantly improve performance and functionality. Find out in this guide what firmware updates really do and how to install them correctly.

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The lecture / live shoot "Confined Spaces" is all about impressive creative sets for people photography - in the tightest of spaces. Fujifilm X-Photographer and Fujifilm School Trainer Jens Burger introduces himself and his working method before showing 5 sets with his model Josy in a very short time. And all this on a small table with a ring light. You can be more than excited.

Budget-friendly but powerful: 5 reasons why the X-T30 III is worth it for you

Do you love good pictures and enjoy taking photos in everyday life, when traveling or just in between? We give you the top reasons from our practical test why it's worth taking a look at the new Fujifilm X-T30 III.

Fujifilm X-E5 + XF 23mm f2.8 Novelty

The new power duo from Fujifilm is on its way! An alternative to the X100VI? Everything you need to know about the new compact camera with the interchangeable pancake lens can be found here.

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Landscape photography on the Faroe Islands

The unbridled nature of the Faroe Islands is extraordinary and invites you to explore it with your camera. In summer, fall and winter, Fujifilm X-Photographer Martin Hülle explored this dramatic landscape and tracked down fairytale-like scenes of the small archipelago.

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The new Fujifilm GFX 100RF in a practical test | Experiences & Learnings with Luis Rüsing

The new Fujifilm GFX 100RF promises medium format power in a compact body. Together with food and product photographer Luis Rüsing, we put the camera through its paces in a live talk. Find out first-hand how the GFX 100RF performs in everyday use, what its greatest strengths are and why it redefines the medium format.

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The medium format compact camera from Fujifilm - Fujifilm GFX100rf

After the huge success of the Fujifilm x100vi and the Leica Q3, we now have two cameras with APS-C and full-frame sensors. But now Fujifilm is taking a new approach with the GFX100rf, a compact camera with a medium format sensor! Find out what this camera has to offer in this article!

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Simple portraits with character - live workshop with Thomas Jones

Are you ready to immerse yourself in the fascinating world of character portraits? In this live workshop, Thomas B. Jones will show you how to create authentic and expressive images that perfectly capture your model's personality.

Watch it again now!

Fujifilm promotions

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Get a Nisi Air UV filter when you buy selected lenses

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Get up to €200 cashback when you buy selected Fujifilm XF lenses!

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Item Nr. 68526
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 1.699,-
Price before discount(s) 1.359,-
Gratis: Nisi Air UV Filter
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Price after discounts 1.159,-
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After the purchase you will receive 200,- Euro back from Fujifilm. further information:
1.359,-
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Item Nr. 47288
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 649,-
520,15
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From the blog

Firmware update guide

A firmware update for the camera is often ignored, but it can significantly improve performance and functionality. Find out in this guide what firmware updates really do and how to install them correctly.

View now
Item Nr. 61128
MSRP* 1.499,-
1.249,-
incl. VAT /

Sets mit Fujifilm X-T50

Fujifilm X-T50 + Viltrox AF 28mm f/4.5 black

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
1.308,-

Fujifilm X-T50 + 15-45mm black

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 1.599,-
1.359,-

Fujifilm X-T50 + XC 35mm f/2.0 black

Available Anfang April 2026.
1.399,-

Fujifilm X-T50 + XC 15-45mm + XC 35mm f/2.0 black

Available Anfang April 2026.
1.519,-
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Item Nr. 55658
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 1.399,-
1.149,-
incl. VAT /

Sets mit Fujifilm X-S20 Body

Fujifilm X-S20 + XC 15-45mm

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 1.499,-
1.229,-

Fujifilm X-S20 + XF16-50mm f/2.8-4.8 R LM

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 1.799,-
1.450,71

Fujifilm X-S20 Body + XF 23mm f/2.0 WR

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
1.569,-

Fujifilm X-S20 + Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
1.669,-
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Item Nr. 64440
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 1.099,-
Price before discount(s) 889,-
Gratis: Nisi Air UV Filter
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free of charge
Price after discounts 739,-
You pay today
After the purchase you will receive 150,- Euro back from Fujifilm. further information:
889,-
incl. VAT /
Item Nr. 49954
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 13,99
9,99
free shipping starting at 45,-
incl. VAT /
Item Nr. 79071
We are happy to order for you.
389,-
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Item Nr. 74879
Variante
Item has been ordered
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
Item has been ordered
Available Anfang April 2026.
We are happy to order for you.
Item has been ordered
Available Anfang April 2026.
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
Available Anfang April 2026.
Available Anfang April 2026.
Delivery time 7 - 9 working days after receipt of payment. Delivery probably between 14.04.2026 and 16.04.2026
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
Available Anfang April 2026.
Available Anfang April 2026.
Available Anfang April 2026.
Available Anfang April 2026.
MSRP* 11,99 to 12,99
9,89 to 11,99
free shipping starting at 45,-
incl. VAT /
Item Nr. 33400
MSRP* 119,-
109,-
incl. VAT /
Item Nr. 72867
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 499,-
Gratis: Nisi Air UV Filter
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You pay 418,99
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Item Nr. 64507
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 449,-
399,-
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Item Nr. 61132
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 799,-
Gratis: Nisi Air UV Filter
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You pay 669,-
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Item Nr. 19258
MSRP* 899,-
839,-
incl. VAT /

Sets mit Fujifilm X-M5 Body

Fujifilm X-M5 + Godox iT20 silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
859,-

Fujifilm X-M5 + Viltrox AF 28mm f/4.5 silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
899,-

Fujifilm X-M5 + XC 15-45mm f/3.5-5.6 OIS PZ silver

Item has been ordered
MSRP* 999,-
899,99

Fujifilm X-M5 + XC 15-45mm f/3.5-5.6 OIS PZ + Peak Design Everyday Sling V2 3L + SanDisk 64 GB silver

Item has been ordered Item has been ordered. Delivery time 1-3 months
1.034,80
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Item Nr. 49955
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 15,59
13,99
free shipping starting at 45,-
incl. VAT /
Item Nr. 64788
Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 2.249,-
1.813,58
incl. VAT /

Sets mit Fujifilm X-H2 Body

Fujifilm X-H2 Body - demo model

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
former MSRP* 2.249,-
1.768,82

Fujifilm X-H2 + XF 16-80mm f/4 R OIS WR

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
MSRP* 2.749,-
2.279,-

Fujifilm X-H2 + Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
2.329,-

Fujifilm X-H2 + Sigma AF 18-50mm f/2.8 DC DN

Immediately available Delivery probably between 07.04.2026 and 09.04.2026
Price before discount(s) 2.349,-
Price after discounts 2.299,-
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After the purchase you will receive 50,- Euro back from Fujifilm. further information:
Discount applies to: Sigma AF 18-50mm f/2,8 DC DN Contemporary Fujifilm X
2.349,-
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