Sony G Master Lens

Yellow Weekend

Get a Nisi Air UV filter when you buy selected lenses

Get summer cashback on selected Sony cameras, lenses and accessories

Get Easter deals on selected Sony items.

Buy an Alpha camera and save 100 euros on up to three selected Sony lenses.

Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

Small, light and flexible: Sony 16mm f/1.8 GM

With the new 16mm f/1.8 G in the ultra-wide-angle range, the company is presenting a new lens that now opens up even more creative possibilities. We were able to get our hands on the new fixed focal length in advance and test it briefly. In this blog post, we tell you all about what the new lens can do and, above all, for whom it might be worth a look.

New possibilities for sports and wildlife: Sony 400-800mm G OSS

With the new 400-800mm f/6.3-8 G OSS, Sony is adding a completely new focal length range to its telephoto zoom selection, which could be particularly exciting for wildlife and sports photographers. We were allowed to take the new lens in our hands for you in advance and subject it to a short practical test.

Review: Sony SEL 28-70mm F2 GM - The new benchmark for standard

The most popular focal lengths of 2024 are probably the focal lengths between 24 and 70mm. Okay, we are also talking about one of the standard focal lengths in photography, which probably covers most applications and can be found in every photo backpack.

Sony 85mm f/1.4 GM II - new standards for portrait photography?

85mm fixed focal lengths with f/1.4 aperture for Sony FE mount. There are already a few of these. And now there's another one, but not just any one, but one that is set to set new standards: The new 85mm f/1.4 GM II. Find out what this lens can do and, above all, how it compares to its predecessor in this blog post with video.

Sony - The Choice for Landscape

Are you still looking for the perfect equipment for breathtaking landscape shots? Then Sony is the answer! With its Alpha cameras and G, as well as G-Master lenses, you can set new standards in landscape photography. Unleash your creativity and experience unparalleled image quality.

With Sony cameras + lenses to the portrait master

Looking for the perfect equipment for stunning portraits? Then Sony is the answer! With their Alpha cameras and G, as well as G-Master lenses, you can set new standards in portrait photography. Unleash your creativity and experience unparalleled image quality.

The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.