
Welcome to Alpha Bonus
This promotion offers you the following opportunity:
Buy your Sony Alpha camera and receive 100,- Euro cashback each for newly purchased Lenses or accessories!
This is how it works:
- Buy a Sony Alpha camera*
- Register the purchased camera at https://www.sony.de/cashback/welcome-to-alpha
- After registration, 3 voucher codes will be sent by e-mail, to be redeemed for Lenses or accessories purchases during the promotion period.
*Valid for selected promotional models.
The Sony promotion conditions apply
All info & Registration
The promotion is valid until June 30, 2026
- Sony SEL-35F14GM Full Frame Lens
- FE 35mm F1.4 GM
- Premium G Master Lens
- suitable for Sony FE mount
- excellent Lens for video recording
- fast autofocus
- excellent resolution
- nice bokeh defocusing effects
- dust and moisture resistant construction
- Sony SEL 16mm f/1.8 G
- 16mm ultra wide-angle prime lens, full frame
- beautiful bokeh
- fast, precise autofocus for outstanding shots
- impressive close-ups
- ideal for both photographers and videographers
- Sony SEL 20-70mm f/4 G Lens by Sony
- Premium G-series full frame standard zoom lens from Sony
- suitable for Sony full frame mirrorless cameras
- Standard zoom lens from Sony
- constant maximum F4 aperture throughout zoom range
- Focus breathing compensation compatible
- fast and precise autofocus
- particularly soft background blur (bokeh)
- ideal for content creation, photo and video shooting
- dust and water resistant design
- Mirrorless Sony a7 III full-frame camera
- Rear-exposed Exmor R CMOS image sensor with 24.2 megapixels captures every detail
- Extra wide dynamic range with 15 f-stops
- Autofocus system with 93 percent sensor coverage
- 4D FOCUS with 425 AF contrast autofocus points complemented by 693 phase autofocus points
- Continuous shooting speed of up to ten frames per second
- Possibility of mechanical or silent shutter release
- Various 4k video functions
Sets mit Sony Alpha 7 III (ILCE-7M3) Body black
Sony Alpha 7 III (ILCE-7M3) + SEL 28-70mm OSS FE black
Sony Alpha 7 III (ILCE-7M3) + SEL 35mm f/1.8
Sony Alpha 7 III (ILCE-7M3) body + SEL 24mm f/2.8 G black-black
Sony Alpha 7 III (ILCE-7M3) body + SEL 40mm f/2.5 G black-black
Free live consultation
Your individual consultation - from the comfort of your sofa
Arrange appointment- Sony SEL 50mm f/1.4 GM
- G Master Standard Lens
- for full-frame and APS-C E-mount cameras
- high speed: F1.4
- specially designed for full-frame photos and videos
- two XD Linear motors - ideal for photo and video shooting
- optimized image quality
- circular aperture with 11 blades achieves beautiful bokeh
- Dust- and moisture-proof
- Mount: Sony FE mount
- high quality G Master telephoto lens
- extreme resolution
- Aperture F2.8
- fast, precise focus
- total control
- dust and splash resistant construction
- Direct Drive SSM for quiet, high-precision focus operation
- circular aperture with 9 blades for beautiful bokeh
- Sony nano-coating reduces ghosting and light effects
- High-quality G master Lens
- bright maximum aperture (F1.4)
- circular aperture with 11 blades for beautiful blur effects
- Nano-coating from Sony reduces ghosting and light effects
- intuitive aperture ring with optional click mechanism
- protected against dust and splash water
- Focus hold button
- AF/ MF switch
- Sony SEL 85mm f/1.4 GM II
- Full-frame lens with fixed focal length
- outstanding GMaster image quality
- great bokeh
- fast, quiet autofocus
- lightweight design
- perfect for portrait and wedding photographers
- Aperture ring with switchable click-stop function
- Dust and moisture resistant
- High quality wide-angle zoom lens
- G Master series with smooth bokeh
- Two XA elements (extreme aspherical) for outstanding resolution
- Circular aperture with 11 blades for beautiful blur effects
- Sony nano-coating reduces ghosting and light effects
- Dust and splash resistant design
- Premium telephoto zoom lens from the G-Master series
- Nano-coating from Sony reduces ghosting and light effects
- Circular aperture with 11 blades for beautiful blur effects
- Integrated optical SteadyShot image stabilization
- Dust and splash resistant construction
- Sony E Lens 15 mm f/1.4 G
- APS-C Wide Angle Lens
- Fixed focal length
- high speed: 1.4
- excellent G Lens resolution and bokeh
- compact and lightweight design
- 2 linear motors provide excellent AF speed, precision and tracking
- ideal for photo and video shooting
- Dust and moisture resistant
- Sony SEL 16-25mm f/2.8 G
- Full-frame wide-angle zoom lens
- high optical quality
- perfect for travel photography and video content creation
- fast autofocus
- quiet operation makes it ideal for cinematic shots
- 3 ED elements and 11 aperture blades
- max. 0.2x magnification
- 0.17 m minimum focus distance
- soft bokeh
- Lens mount: Sony FE mount
- Sony FE 28-70 mm F2 GM (SEL2870GM)
- Sony G Master full-frame zoom lens
- F/2 aperture for exceptional performance
- stepless aperture control and minimal focus breathing
- precise and quiet autofocus
- up to 120 frames per second even with 4K120p recordings
- supports active stabilization
- perfect for shooting fast-moving subjects for sports photographers or filmmakers, for example
- creates a soft bokeh with the quality of a fixed focal length Lens
- weatherproof design against dust and moisture
- Super telezoom
- Fast autofocus
- Compact and portable
- Detachable tripod mount
- 100-400 mm zoom range
- Sony Alpha 1 II (ILCE1M2B)
- mirrorless full-frame camera with high resolution
- 50.1 megapixels
- professional camera
- AI-supported real-time autofocus
- 8K video, 4K 120p video
- 30 frames per second
- one 4-axis monitor
- integrated image stabilization (up to 8.5 f-stops)
- has two hybrid slots for SDXC and CFexpress type A cards
Sets mit Sony Alpha 1 II (ILCE-1M2B) Body
Sony Alpha 1 II (ILCE-1M2B) + SEL 16mm f/1.8 G
Sony Alpha 1 II (ILCE-1M2B) + SEL 50-150mm f/2.0 GM
Sony Alpha 1 II (ILCE-1M2B) + SEL 300mm f/2.8 GM OSS
Meaning of the delivery status
Immediately available
The item is in stock and can be shipped at short notice.
The item is also in stock in our shop in Düsseldorf.
Please note: Despite updating our website regularly, it is possible that an item may be out of stock but shown as available for a short time, especially when orders are high. All information is therefore without guarantee. We will inform you immediately if there is a delay in the expected availability/delivery time. The availability information refers to an order quantity of 1. Availability may vary for higher order quantities.
Delivery time (from-to) working days after receipt of payment
The item is not in stock in our inhouse warehouse and will be ordered from the external warehouse/manufacturer or disributor after you have placed an order. The expected delivery time is listed with the item.
Please note: Despite updating our website regularly, it is possible that an item may be out of stock but shown as available for a short time, especially when orders are high. All information is therefore without guarantee. We will inform you immediately if there is a delay in the expected availability/delivery time. The availability information refers to an order quantity of 1. Availability may vary for higher order quantities.
Item has been ordered
The item has already been ordered from the manufacturer or distributor. The delivery time is usually between 1 week and 2 months. As soon as a more precise delivery time is known, we will publish the details on our website. After placing the order, you will be informed regularly about the delivery time.
Available at a specified date
The item has already been ordered from the manufacturer or distributor. We have been informed of the expected delivery date.
We are happy to order for you
The item is currently not in stock and will be ordered for you from the manufacturer or distributor after you have placed an order. The delivery time is usually between 1 week and 2 months. After placing the order, you will be informed regularly about the delivery time.
Item has been ordered. Delivery time 1-3 months
The item is currently not available. We were not given a delivery time. Experience shows that the expected delivery time is 1-3 months.
Goods have been ordered. Long delivery time expected. Pre-order now and secure your place on the waiting list.
The manufacturer or supplier cannot confirm a date, so we assume a waiting time of 2 to 9 months. You can still order the item and secure your place on the waiting list.
