Sony Choice For Creators - get a €100 combo discount!

Yellow Weekend

Get a Nisi Air UV filter when you buy selected lenses

Get summer cashback on selected Sony cameras, lenses and accessories

Get Easter deals on selected Sony items.

Sony Alpha 7 III instant discount

Get 200€ instant discount on Sony Alpha 7 III variants. The instant discount will be deducted in the shopping cart.

Sony Energy Weeks: Free battery with selected cameras.

Buy an Alpha camera and save 100 euros on up to three selected Sony lenses.

CREATOR NIGHT in Hanover: An evening full of exchange, learnings & insights

What really moves creators at the moment? Our recap of Creator Night in Hanover summarizes the most important learnings from the live podcast, community chat and survey on content creation, workflow and AI.

The great hybrid camera duel: Sony a7 V or Canon R6 III?

Two cameras that look almost the same on paper, but have different strengths in practice. Canon EOS R6 III and Sony Alpha 7 V are full-frame hybrids in the 33 MP sweet spot, with strong AF and 4K power. But: Who delivers more speed? Which offers the better video workflow? And which one is simply more fun in the end? We show you the differences that really matter.

Firmware update guide

A firmware update for the camera is often ignored, but it can significantly improve performance and functionality. Find out in this guide what firmware updates really do and how to install them correctly.

Sony Alpha 7 V: Sony redefines the full-frame standard

The A7 series has been one of the most popular full-frame cameras for years and today Sony is finally raising the curtain on the Alpha 7 V. Find out in our review what we can tick off our wish list and what remains to be done.

All about the perfect wildlife photo: equipment, editing & Co.

Which setup makes sense when - from light kits to super telephoto, including AF settings, stabilization and camouflage. Plus a fast, true-to-life RAW workflow (contrast, color, noise) and practical backup and export tips for web & print.

The fascination of wildlife photography: what makes animal photography so special

How do you create images that show closeness, respect and genuine behavior - without intervening? In this lecture, Sasan Amir shows how timing, light and perspective work together and why good storytelling begins before the shutter is released.

15 tips for travel photography - The best ideas from our community competition

We asked you what tips you have for travel photography and you delivered! From lighting moods and perspectives to technical insights: You shared your knowledge and showed how versatile the topic of travel photography is.

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.