Sony Alpha 7 IV (ILCE-7M4) + SEL 50mm f/1.4 GM

New standards for full-frame cameras

With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.

Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.

In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.

The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.

Improved selection and editing

The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.

The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.

Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.

The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.

Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.

The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.

High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.

The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.

Shake-free images

The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.

More power for high-quality shooting

In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.

Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.

A high-quality, compact companion for a wide range of applications! The Sony 50mm f/1.4 GM is a new, fast fixed focal length among the G-Master lenses. With its super-fast and precise autofocus, first-class image quality and beautiful, buttery bokeh, the SEL50F14GM can convince not only in photo but also in video. Its compact design means it fits in any pocket, and its high-quality build means it can withstand even the toughest shooting situations, allowing you to devote yourself completely to your passion!

Powerful autofocus
Fast, precise, quiet - the Sony 50mm f/1.4 GM's autofocus is impressive, powered by powerful XD linear motors and an advanced control algorithm. Vibrations are minimized while focusing is extremely precise - features that are especially beneficial when shooting video, and especially with this lens with reduced Focus Breathing, achieve the best shots for you. Breathing Compensation is also supported in compatible Alpha series bodies.

Superior Image Quality
Theoptical construction of the Sony 50mm f/1.4 GM includes two XA (extreme aspherical) elements and one ED (extra-low dispersion) glass element, as well as Sony's AR Nano Coating II, which largely eliminates a wide variety of aberrations such as chromatic aberrations, ghosting, reflections, and the like. The result is clear, high-contrast images that are crisp right to the edge of the frame.

Expressive, soft bokeh
Thanks to the 11 built-in aperture blades, the bokeh is circular and soft throughout, and is especially well-suited for portrait photos. The XA elements minimize onion rings in the bokeh, while careful optimizations in optical design contribute to beautifully blurred bokeh that helps the subject stand out clearly from the background.

Fixed focal length close-up limit
With a close-up limit of 41cm, the Sony 50mm f/1.4 GM gives you even more flexibility and options to let your creativity run wild, whether shooting or filming.

A lightweight and compact companion
With less than 10cm in length and weighing just over 500g, the SEL50F14GM fits in any pocket. Its mobility also makes it suitable for use on drones or gimbals.

Versatile and intuitive operation
In addition to dust and splash protection, the Sony fixed focal length has other versatile controls. Thereby, the design of the SEL50F14GM is both simple and efficient. In addition to a focus ring, an AF-MF switch, an aperture ring with associated aperture click switch, and an aperture lock switch, there are two individually configurable focus hold buttons. The fluorine coating on the front lens not only provides effective protection against external influences, but also makes cleaning easier. This makes the Sony 50mm f/1.4 GM a reliable companion in any shooting situation!