Sony Alpha 7 IV (ILCE-7M4) + Tamron 25-200mm f/2.8-5.6 Di III VXD G2

New standards for full-frame cameras

With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.

Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.

In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.

The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.

Improved selection and editing

The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.

The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.

Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.

The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.

Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.

The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.

High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.

The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.

Shake-free images

The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.

More power for high-quality shooting

In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.

Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.

The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (model A075) is the successor to the multi-award-winning 28-200mm F/2.8-5.6 Di III RXD (model A071) and appears as the further developed second generation of the G2 series. As a pioneer of modern all-in-one zoom lenses, TAMRON is also celebrating its 75th anniversary with
this new product. The new G2 model retains its compact design, but extends the wide-angle range from 28 mm to 25 mm, while retaining the 200 mm at the telephoto end. It offers improved imaging performance as well as faster and more precise autofocus thanks to the VXD (Voice-coil eXtreme-torque Drive) linear motor focusing system. With a maximum magnification of 1:1.9 in the wide-angle range, it enables impressive close-ups in the semi-macro range.

With the perfect combination of mobility and performance, this all-in-one zoom opens up new creative possibilities for beginners and professionals alike. Experience the next generation of versatility!

Technical data:
Model: A075
Focal length: 25-200mm
Maximum aperture: F2.8-5.6
Angle of view (diagonal) 81°44′- 12°21′(for mirrorless full-frame)
Optical construction: 18 elements in 14 groups
Close focusing distance: 0.16m / 6.3in (WIDE ANGLE), 0.8m / 31.5in (TELE)
Max. Magnification: 1:1.9 (WIDE ANGLE) / 1:3.9 (TELE)
Filter size: φ67mm
Maximum diameter: φ76.2mm
Length*: 121.5mm
Weight: 575g
Aperture blades**: 9 (round aperture blades)
Minimum aperture: F16-32
Standard accessories: tulip-shaped lens hood, front and rear caps
Mount: Sony E-mount
* The length is the distance between the front end of the lens and the lens mount surface.
** The circular aperture remains almost perfectly round up to two stops stopped down.
Specifications, appearance and features are subject to change without notice