Sony Alpha 7 III (ILCE-7M3) + SEL 20-70mm f/4.0 G

Perfection for all
The Sony α7 III features a full-frame rear-exposure CMOS sensor and other imaging innovations, high responsiveness, ease of use, and reliable durability.

Control creative expression
With its outstanding imaging capabilities and ultra-fast performance in a compact body, the α7 III gives you the power, precision, and flexibility you need to capture unique moments just the way you want.

Scene Rendering in Realistic Detail
A rear-exposed image sensor and advanced image processing system meet a wide range of shooting needs with high-quality imaging features normally only expected from a full-frame camera.

Impressive processing speeds
The 24.2-megapixel Exmor R™ CMOS sensor features a rear-exposed structure and has been combined with BIONZ X™ and front-end LSI. This combination can achieve up to two times faster data readout speeds and up to 1.8 times higher data processing performance.

Full-frame back-illuminated sensor
Higher sensitivity and readout speed - The camera's full-frame 35mm CMOS back-illuminated sensor optimizes light sensitivity, expands circuit scale, and outputs very high-speed data using a copper wire layer for faster transmission.

Reduced image noise at High-Resolution
Improves image quality by up to 1.5 steps -
Detail reproduction and area-specific noise reduction technologies simultaneously preserve image detail and reduce image noise. Highly effective mid-to-high sensitivity performance lets you shoot at high ISOs - the a7 III covers an extremely wide sensitivity range, from ISO 100 to 51,200.

Subtle gradation from shadows to bright areas
A dynamic range of up to 15 steps is achieved at low-sensitivity settings, thanks to a redesigned CMOS sensor and image processor that ensure smooth gradation from shaded to bright areas.

True-to-life color reproduction
Moreaccurate color reproduction straight from the camera -
Color reproduction performance has been significantly enhanced. As a result, the subjects in your shots have more natural colors that faithfully reproduce how colors actually look.

No shake with 5-axis stabilization
High-precision stabilization achieves a 5.0 step improvement in shutter speed through a stabilization unit and gyro sensors and algorithms. This system compensates for camera shake with many Lenses and provides excellent performance.

14-bit RAW output for rich color gradation
For more natural gradation, the BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor enables data output in 14-bit RAW, even in silent mode or continuous shooting mode.

4D FOCUS - Autofocusing evolves
Autofocus performance has been improved by optimally applying the same autofocus innovations as the α9. So once the α7 III captures subjects with unpredictable movements, such as dancers, boxers, and wildlife in action, it keeps them in focus.

Furthermore, this camera has an impressive number of phase-detection autofocus points: 693 of them, covering about 93% of the image area, and 425 densely placed contrast-detection autofocus points for better focusing.

Fast hybrid autofocus combines AF phase detection for excellent speed and tracking with high-precision AF contrast detection. This system doubles autofocus speed.

Improved AF tracking for fast-moving subjects - Autofocus performance inherited from the α9 provides AF tracking with greater precision during continuous shooting of fast-moving, action-packed scenes. Faster readout of the image sensor enables tracking of even complex subject movements and precise anticipation of sudden movements.

Improved AF algorithms contribute to high autofocus precision at light levels down to EV-3 and provide more reliable autofocus for scenes in the dark.

693-point focal plane autofocus with phase detection not only covers a wide range and responds instantly - it provides high tracking performance even with an A-mount lens mounted via Lens Adapter LA-EA3.

Eye-detection AF revolutionizes portraits -
With the α7 III, eye-detection AF can now be used in AF-C mode to achieve effective eye detection or tracking performance when shooting: Even when the face is partially in darkness, even when the subject is looking down, and even when backlit.

The α7 III features a touch focus function and a touch pad function. This allows you to intuitively move the focus area with a finger movement when using the viewfinder.

Use autofocus for photos while the focus area is magnified in the viewfinder or on the monitor, and magnify the view after autofocusing.

AF fields/points can be changed when you switch between horizontal and vertical orientation. You can assign focus point settings to custom buttons.

Fast continuous shooting captures the most important moments
The α7 III can take continuous shots at up to 10 frames per second with AF/AE tracking and up to 8 frames per second in Live View mode. The camera also supports silent shooting at up to 10 frames per second with AF/AE tracking and maximum resolution.

Up to 177 JPEG (standard) images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in a single burst.

This camera enables silent shooting at up to 10 frames per second with AF/AE tracking. Noiselessness can be critical in scenes where even quiet noise can thwart the ideal shot.

Artificial light flicker is detected, then the shutter is timed to minimize possible exposure and color anomalies in images taken at fast shutter speeds or during continuous shooting.

Groups of continuous images can be quickly and easily sighted, deleted, or protected. Access a menu screen to change settings or control photo playback during data processing.

High-resolution 4K HDR2
In addition to the ability to capture stunning 4K movies by oversampling by 2.4 times, the camera offers a new HLG (Hybrid Log-Gamma) image profile that supports an instant HDR workflow.

Full pixel display without binning for high-definition 4K movies - Pixel display without binning in 35mm full-frame mode makes it possible to compress approximately 2.4 times as much data as required for 4K movies (QFHD: 3,840 x 2,160), minimizing moiré effects and image defects. In addition, 4K recording uses the XAVC S format with bit rates up to 100 Mbps.

Improved fast hybrid autofocus for video recording - Fast hybrid autofocus with phase detection and contrast detection locks onto moving subjects and tracks them smoothly. A wide autofocus range, similar to that for stills, is now available for movies. Reduced autofocus speed at the low end allows for more pronounced effects when focusing slowly.

HLG (Hybrid Log-Gamma) for instant HDR workflow - Movies shot in HLG image mode are displayed true to life with minimal underexposed or overexposed areas without color correction.

S-Log enhances gradation from shadows to midtones and a wide dynamic range of up to 14 steps. Choose from frame rates between 1 and 120/100 frames per second for up to 60x fast motion and 5x slow motion.

Reliable features and controls in a compact body
The α7 III's operation is enhanced by quick controls during shooting, amazingly clear views via Tru-Finder, versatile connectivity, extended shooting time through multiple power sources, and high durability and resistance in humid and dusty conditions.

Longer Battery Life for More Shooting at Profile Length
The new α7 III uses an NP-FZ100 battery that offers up to 2.2 times the capacity of an NP-FW50. This allows you to take up to 710 shots on just one full charge. You can charge your battery even faster with the optional BC-QZ1.

Two media slots, support for UHS-II
With two media slots - including one with UHS-II compatibility for fast data processing - the α7 III can perform simultaneous or relay shooting, separate RAW/JPEG data and photos/videos, and move data between cards.

My Menu: get to your favorites faster
You can register up to 30 frequently used items on the new My Menu for recall in seconds. You can create and customize an optional menu.

Ratingfunction
With the rating function, you can rate captured photos with 1 to 5 stars directly on the spot. For this function, if assigned to a custom button, use the playback screen.

High connectivity for smooth workflow
USB 3.1 Gen 1 compatible Type-C™ USB port provides smooth and easy high-speed remote transfer to a PC, for editing large image files created with PC tethered shooting.

Imaging Edge Software Suite from Sony
Use "Remote" to control shooting remotely while controlling scenes via Live View on the PC screen; "Edit" to convert RAW data into high-quality photos; and "Viewer" to view, rate, and select photos from a list of shots.

The new SEL2070G full-frame lens from Sony:
A new ultra-wide-angle standard zoom lens from the Premium G series with a constant F4 aperture offers optimized image quality and excellent operability specifically for full-frame photos and videos.

The advanced optical design incorporates four ED (Extra Low Dispersion, one of which is aspherical), two AA (Advanced Aspherical) elements and one normal aspherical element to ensure outstanding resolution.

For particularly soft background blur (bokeh), the 9-blade circular aperture is used.

Two complex XD (Extreme Dynamic) linear motors enable faster and more accurate focusing when shooting video and stills.

Sony's SEL2070 G Lens is especially optimized for video.
It offers smooth, fast and accurate autofocus performance even when shooting video, and boasts minimized focus breathing as well as focus shift and axis shift when zooming.

UNBELIEVABLY SHARP:
Four ED (Extra Low Dispersion, one of which is aspherical), two AA (Advanced Aspherical) elements, and one normal aspherical element ensure outstanding resolution all the way to the edge of the frame, and beautiful bokeh makes this outstanding full-frame lens ideal for content creation, photo and video shooting.

WONDERFULLY SOFT BACKGROUND:
Thanks to a 9-blade circular aperture, this 20-70mm G Lens from Sony creates beautiful bokeh effects with background blur at a constant F4 aperture.

FASTER AND MORE ACCURATE AUTOFOCUS:
Two complex XD (Extreme Dynamic) linear motors enable faster and more accurate focusing when shooting video and stills. You'll never miss a shot with this ultra-wide-angle lens including standard zoom.

BRIGHTNESS REGARDLESS OFWEATHER:
A constant maximum F4 aperture throughout the zoom range ensures consistent brightness even as the focal length changes. The front element of this Sony G Lens features a fluorine coating that repels water, oil and other contaminants. This makes it easy to wipe away dust and fingerprints.

PROFESSIONAL ERGONOMICS:
A dust- and water-resistant design and versatile controls make this Sony G Lens the ideal companion for even the most demanding situations - indoors and out. Plus, this ultra-wide-angle standard zoom lens is compatible with Focus Breathing Compensation.

FUTURE-ORGANIZED:
Sony lenses also let you make the most of the features on your next Sony camera.

Compact, lightweight standard zoom extremely wide from 20mm to 70mm
With a ^unique2, extremely wide zoom range of 20mm to 70mm for telephoto, this versatile lens is a great choice for a wide range of movie and continuous shooting. The ultra-wide 20mm zoom range maintains wide angle of view when shooting movies with 16:9 or 2.35:1 aspect ratios that reduce the angle of view.

Standard Sony zoom lens redefined: ultra-wide 20mm to 70mm
These versatile, high-performance E-mount lenses offer a zoom range of ultra-wide 20mm to 70mm in a compact, lightweight model carefully engineered for uncompromising image quality, AF performance and movie usability.

Outstanding Image Quality with G Lens from Sony
With two AA (Advanced Aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, these state-of-the-art Lenses simultaneously correct chromatic and spherical aberration for extreme optical performance to the image limits of ultra-wide 20mm to 70mm.

Unparalleled AF performance for stills and video
Two powerful XD (Extreme Dynamic) linear motors bring fast, quiet, stepless autofocus. Improved thrust efficiency1 delivers up to 60% faster ^AF2 and tracking performance has been ^doubled in places2, tracking is reliable and precise. Motion images are reliably tracked at up to 30 ^fps3 during continuous shooting, and movies are smoothly recorded at high frame rates.

Refined Video Shooting
Advanced lens technology reduces breath compensation and axis shifts during zooming, reducing distracting frame changes. XD linear motors and the newly developed aperture unit dramatically reduce noise and vibration during movie recording. Breathing Compensation in compatible α series housings5 is also supported.

High user-friendliness and reliability everywhere
The Lens is dust- and moisture-resistant with a flour-coated, contaminant-repellent front element. All controls, such as customizable focus hold buttons and independent rings for focus, zoom and iris, provide smooth, versatile control in stills and movies. A focus mode switch simplifies switching between autofocus and manual focus.

Excellent Close-up
AA (Advanced Aspherical) elements provide a minimum focus distance of 0.3 meters (wide) to 0.25 meters (telephoto) for AF, and 0.25 meters throughout the zoom range for manual zoom. A maximum magnification of 0.39x ensures detailed close-ups. Close focus lets you walk around small subjects to find the ideal angle.

Constant Maximum F4 Aperture
The maximum constant aperture of F4 provides great flexibility in aperture selection at any focal length. The selected aperture remains constant throughout the zoom range. Extreme ISO settings at telephoto are unnecessary, and high shutter speeds can be used as needed for the desired effect.

Unparalleled AF performance for stills and video
Dual XD (Extreme Dynamic) linear motors provide fast, smooth, and jerk-free focus with up to 60% faster AF3 and up to ^twice3 as good tracking ^performance3 for reliable, accurate tracking. Motion images are reliably tracked at up to 30 ^fps4 during continuous shooting, and movies are smoothly captured at high frame rates.

Compact, Lightweight, Mobile Design
This compact, lightweight Lens combines state-of-the-art optical design with high-thrust XD (Extreme Dynamic) linear motor technology. Built into a compact body, it delivers first-class image quality in all situations at focal lengths from extreme wide to short telephoto. A great choice for shooting with little equipment.

Active Mode6 supports extremely wide images
Active Mode6 image stabilization in the α series cameras works great at the extremely wide end of the zoom range (20mm), providing excellent image stabilization while maintaining a wide angle of view. This is especially important when shooting smooth, stable handheld shots while walking.

Aperture ring with on/off click switch
An independentaperture ring provides direct, intuitive aperture control. The on/off click switch can be turned off when smooth, stepless operation is needed.

Dust and splash resistant ^design7
Dust and splash resistant ^design7 provides the reliability needed in challenging outdoor conditions.

Fluorine coating on front element
The front lens element features a fluorine coating that protects against fingerprints, dust, water, oil, and other contaminants, while making it easy to wipe off if dirt does stick to the surface.

Focus hold button and focus adjustment switch
Customizable focus hold buttons provide easy access and control in two locations. Other functions can be assigned to the focus hold button via menu settings to meet the challenges of all shooting situations. A focus adjustment switch lets you spontaneously switch between autofocus and manual focus to quickly adapt to changing shooting situations.

1
January 2023, Sony overview of full-frame lenses with constant F4 standard zoom.
2
With manual focus 0.25 throughout zoom range.
3
Compared to SEL2470Z.
4
Compared to SEL2470Z. Sony test conditions.
5
Compared to SEL2470Z. Sony test conditions.
6
Hi+ continuous shooting mode. Shutter speeds of 1/125 sec. or faster. For shutter speeds below 1/250 sec. in AF-C mode, the respective maximum continuous shooting rate depends on the shooting mode as well as the Lens.
7
With a compatible camera. Slight image cropping in Active mode.
8
This function also works effectively with the AF Assist function on cameras such as the α7 IV and FX6 to provide users with even greater creative control.
9
Complete resistance to dust and moisture cannot be guaranteed.
10
In addition, such dirt is easier to wipe off if any does stick to the glass surface.