Sony Alpha 7 IV (ILCE-7M4) + SEL 24-70mm f/2.8 GM II

New standards for full-frame cameras

With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.

Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.

In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.

The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.

Improved selection and editing

The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.

The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.

Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.

Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.

The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.

Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.

The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.

High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.

The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.

Shake-free images

The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.

Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.

More power for high-quality shooting

In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.

Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.

The successor to the popular 24-70 GM is the now even sharper GM2. It is ideal not only for photography but also for videography. This standard zoom with an open aperture of f/2.8 delivers very good performance even in low-light situations. This new edition of the G-Master lens offers a more compact and lighter body with the build quality of the G-Master series.

Sharpness and contrast of the Sony 24-70 f/2.8 GM II

The construction of this standard zoom provides a very good foundation for outstanding quality with the glass installed. The two ED (Extra Low Dispersion), as well as the two Super ED and the two XA glass elements (extreme aspherical element), together with the three additional aspherical elements, ensure great sharpness across the entire image width - even at the edges. This makes it perfect for photo shoots, content creation and a wide variety of video shoots.

Thanks to the fluorine coating on the front element, most contaminants simply roll off the Lens. So you can easily wipe off water, oil and other contaminants like fingerprints and the like.

The bokeh + speed of the Sony 24-70mm GM II

The 11 aperture blades of the SEL2470GM2 give this Lens a circular bokeh and a beautiful soft background blur. With an aperture of f/2.8 across the entire focal length range and the 11 blades, this Lens is best suited for general purpose photography + videography. Whether it's morning, midday, or evening hours: This Lens is the perfect hybrid.

The fast and precise autofocus of the Sony SEL2470GM2

The four XD (Extreme Dynamic) linear motors allow for accurate and fast autofocus, ensuring maximum reliability for any photographer + videographer. With the improvement of the GM2, the Lens is able to focus faster; a reduced focus breathing which will especially please videographers.

The closest focusing distance of the Sony 24-70mm

This close focus limit of the Lens is at a focal length of 24mm at a distance of 21cm, which does not increase significantly: When zoomed to 70mm, the distance is 30cm. Once again, an improvement compared to the previous model.

Haptics + other functions of the 24-70 F/2.8 GM2

In addition to the two function buttons of the Sony Lens, the standard zoom from Sony offers the popular manual aperture ring as a new edition in the G Master series. The zoom ring can be adjusted to suit one's needs; videographers can adjust the resistance individually. Also, whether the aperture ring echoes a click when adjusting the aperture. All of this rounds out this Lens for the professional.